Abir graduated in cosmetology, then worked in the pharmaceutical industry for 11 years. In 2014, she decided to launch her own business and started to develop cosmetic products based on ecological ingredients. Laboratoires Vienat aim to develop cosmetic products for babies based on natural and ecological ingredients that aim at offering a varied range of products that take into consideration all the needs of babies.


What is your favorite part of being an entrepreneur?
Abir: What I like most of being an entrepreneur is the fact that there is always something new to learn. I think that the entrepreneurship journey is enriching because it is full of learning experiences, self-development, and interesting prospects.

How do you generate new ideas?
A:I always observe people, try to pay attention to the smallest details in their conversations. I try to detect their needs and build on that to generate new products.

How do you define success?
A:I think that success is when you are able to shape your original idea into a concrete and real product that has an added value. I also think that success is not an end in itself, once you succeed in achieving one objective, you have to start working hard to fulfill  the next one .

What have been some of your failures and what have you learned from them?
A: When I started my own business, I did not give much time to study he supply chain accurately. I also thought that I can do all the tasks by myself. With time, I learned how to delegate and find the good suppliers .

What superpower do you dream of having?
A: I wish I had the superpower of sprinkling kindness and honesty on earth. Well, I would like to start by my country first.


9:30 am | Good morning Abir!

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Today I am spending the day with Abir Ghamgui. I am visiting her in Sfax, in the South of Tunisia, where she is implementing her startup specialized in cosmetic prooducts. Now we are hitting the road to Abir’s office and laboratory, not far from the center of  Sfax .

11 am | Following up with customers

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Abir is receiving a phone call from a new customer  who is interested in buying her products. This sounds interesting for Abir because this customer is based in another region apart from Sfax. Laboartoires Vienat are starting to expand 🙂

12 pm | Work in progress at the laboratory

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Abir has a laboratory next to her office. Hanen works with her in the extraction of the essential oils used in the cosmetic products developed by Laboratoires Vienat.

3:30 pm | The new brochures are here!

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The new brochures for the promotion of Abir products have just arrived.Abir will soon start distributing them!

 4:30 pm | At the fair

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Abir is participating today in an important fair taking place in Sfax. This will give her the opportunity to present her new range of products. Many visitors are already there and Abir wants to make sure everything will be ok!

5 pm | Thank you Abir!

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It was a good day! Thank you Abir and good luck for your future projects!