Jonathan studied business administration and has worked with the concept of “upcycling” and fashion since 2009. Fascinated by the aspect of textile waste reduction, design and developing new business models, he co-founded aluc. This was followed by the creation of the first German blog about upcycling fashion as well as the first concept store entirely dedicated to this topic.
Jonathan is a founding member of Fashion Revolution Germany e.V., an NGO that raises awareness about the true cost of fashion. He has always been inspired by active people and loves to contribute his skills to great projects and encourage young entrepreneurs to push their inspiring ideas forward.