Kyle McEnery

Mentor Year
conversion optimisation, creative writing, product validation, psychology, sales copywriting

Kyle McEnery was born in Ireland and moved to Germany in 2008 with the intention of pursuing a music career. He then worked as a copywriter and messaging strategist for dozens of startups in Berlin and around the world.
During a short break from copywriting, he worked as an editor with several high-profile publishing companies in New York and London. Since returning to Berlin, he has been a member of digital design agency AJ&Smart – working with clients to communicate the value of their products, helping them establish a brand and messaging identity, and validating product ideas through quick, effective means.