Blayne Tesfaye

Year
2017
Company
TruLuv Granola
Website
https://www.facebook.com/Truluvgranola/
Country
Ethiopia
Founded
2016
Employees
7
Vertical
food & beverage

TruLuv Granola is a healthy snacks business based in Ethiopia.

TruLuv Granola is a healthy snacks business located in Sarbet, Addis Ababa, Ethiopia. They are a small-scale snack manufacturing business focused on natural snacks. They distribute to retailers, such as cafes and supermarkets, in addition to hotels. Consumers can come into their shop to buy granola in packs or buy the kilo in their own container/packaging. After living in Addis a while, they noticed that there are tons of Addis Ababans living busy and active lives, but lacking delicious and nutritious snacks to fuel their hard work and big adventures on-the-go. To address this need, they make healthy snack bars and bitesize snacks. Made with natural oats, teff, and safflower seeds, TruLuv Granola is a nutritious and delicious on-the-go snack that your tastebuds will truly luv. The granola contains no added sugar or artificial flavoring, and is sweetened with Ethiopian honey. They seek to be the world’s source for healthy, sustainable, and convenient snacks crafted with Ethiopian flavors.

food & beverage Startups