Hend Riad is an expert in product design. After studying at the German University in Cairo, she co-founded Reform Studio with her friend Mariam Hazem in 2012. She has since won several awards for her innovative products and business concept.
Reform Studio is an award-winning product design studio that produces furniture based on its innovative product Plastex. Plastex is a handmade fabric made from reused plastic bags and recycled cotton threads. It is processed on traditional Egyptian handlooms, which also helps to preserve handcraft traditions.